5 Comments

american apparel truly had me in a CHOKEHOLD. all my money from my highschool job went to depop purchases to complete my โ€œcollectionโ€ of tennis skirts & crop tops. iโ€™ve always wondered why la apparel hasnโ€™t had the same effect whatsoever while essentially being the *exact* same brand ๐Ÿ‘€

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May 3Liked by madison michelle

wow this was so well put together and thorough I loved reading this ! You really captured a moment in time. I teach high school and itโ€™s funny how being โ€œindieโ€ was such a thing when I was younger, but my students seem totally unfamiliar with it. Maybe as a music genre but even just the idea of being anti-branding seems to be such a millennial thingโ€ฆ

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May 4Liked by madison michelle

The only thing that saved me from being a full on devotee was that I couldn't fit in a lot of their clothes women's wear ๐Ÿ˜… but I scored a lot of AA band merch, and still have a few crop tops.

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